In order to make the most successful, effective (read: insightful, moving, impactful, beautiful, etc) image, the photographer must be “present” in the image. Simply put, this is crucial–perhaps MOST important for any shooter– you should strive to make a photograph that no one else in the world can make. And the primary mode of being able to do this is to infuse your personal vision to the image. Period, whether it’s reportage, fine art, or a fashion shoot. Doing otherwise is creating a commodity – something that anyone, or an “other” can make– that can be bought or sold like a pork belly or a barrel of oil.